Welcome to Eco Escape Travel Productions & Destination Marketing, your strategic partner in sustainable travel, DMO, and adventure tourism marketing. Far from a conventional digital marketing agency—think of us as your bespoke “un-agency”—we are dedicated to crafting personalized, impactful marketing strategies and campaigns that not only drive results but also delight and inspire. With a rich history of collaboration with esteemed clients such as Destination Canada, Travel Alberta, Destination British Columbia, and DMOs of all sizes, we’ve cemented our reputation across Canada for delivering excellence. Eco Escape Travel is based in Vancouver, and our team is driven by an unparalleled passion for their work. We place great importance on collaborating with clients who share our values, as we believe that strong partnerships are the foundation of our success.
About the Founder
Jonny Bierman is an accomplished destination marketer and esteemed sustainable travel journalist for Vogue, Condé Nast Traveler, Lonely Planet, National Post and others (click the links to view his work). Recently, Jonny had the privilege of writing about his most cherished destination in the world as he co-authored the Lonely Planet guidebook for British Columbia and the Canadian Rockies. In it, he extensively covers the province with a strong emphasis on Indigenous experiences and education on responsible travel for readers. Jonny is not only a sustainability expert but also an educator in sustainable tourism marketing with eLearningU. His expertise in digital marketing seamlessly combines his captivating journalistic talent with his proficiency in tourism marketing. Collaborating with his skilled team of digital marketers and content creators at Eco Escape Travel, they collectively deliver digital excellence and value-based marketing to clients across the nation.
Our Services & Experience
Social Media & Community Management
Our social media services span across major platforms including Facebook, Instagram, TikTok, Twitter, LinkedIn, and YouTube, where we specialize in crafting dynamic content such as Instagram Reels and Facebook videos featuring trending music, alongside engaging static and URL-li
nked posts. We excel in creating collaborative posts with stakeholders and partners, leveraging trending hashtags and tags for maximum reach. Our expertise includes graphic design, video editing, content sourcing, and a comprehensive analytics suite to monitor performance. We actively manage community engagement across both organic and paid campaigns, enhance stakeholder interaction, promote events, and boost posts to ensure visibility. Our strategic approach is aimed at fostering growth, supported by detailed monthly reports to track progress and success.
SEM/PPC: Google Ads & Social Media Advertising
Our SEM/PPC services are designed to elevate your brand’s online visibility and drive targeted engagement through meticulously crafted campaigns on platforms such as Facebook, Instagram, Pinterest, and LinkedIn. We specialize in creating ads that resonate with specific demographics, ensuring precision targeting for enhanced engagement and conversion rates. Our in-house team delivers eye-catching, modern, and innovative graphic design and video editing, producing compelling visuals and copy that capture attention. By leveraging the power of Google Ads, we place our clients’ brands directly in front of users actively searching for related products or services. This includes comprehensive keyword research, ad copywriting, and ongoing optimization to enhance ad performance and cost efficiency. Our strategy aims to maximize visibility, drive targeted website traffic, and boost lead generation and sales. Additionally, we engage in competitive media buying for effective native advertising and manage all aspects of the campaign, including ad buying, daily monitoring, Google Analytics and performance monitoring, and detailed reporting. Our services also encompass UTM creation for precise tracking, alongside brand-aligned copywriting for all advertisements, ensuring a cohesive and impactful advertising strategy.
Written Content
Our content creation services encompass the crafting of blogs, web pages, and campaign pages, tailored to the needs of each project. We produce in-depth travel guides, incorporating SEO best practices such as keyword optimization, strategic linking, and adherence to the latest industry standards, all monitored through our advanced measuring software. Each piece of content is enriched with carefully sourced visual assets and, where applicable, integrated videos to enhance user engagement and SEO performance. We specialize in generating compelling content across various formats—ranging from blog posts and articles to website content, email newsletters, and social media copy—each designed to resonate with diverse audiences. Our work is not only informative but also optimized for search engines to maximize visibility and traffic. By blending thorough research with creative innovation, we ensure our content stands out, maintaining a consistent brand voice across all platforms to strengthen brand identity and audience connection. Our data-driven strategic approach allows us to continually refine our tactics based on content performance analytics. This holistic methodology aims to boost our client’s digital footprint, effectively engage their target audience, and fulfill their marketing goals.
Website maintenance and Management
Our website maintenance and management services are tailored to enhance your online presence, whether within your existing website framework or through a new platform developed by our team. We specialize in creating SEO-optimized campaign pages that integrate seamlessly with multi-channel content strategies using advanced SEO software to identify and capitalize on organic traffic opportunities. Our comprehensive service includes content uploads complete with tagging, keyword optimization, image sizing, and submission for Google indexing. We conduct thorough site health and speed tests, backlink audits, and ensure GA4 integration and maintenance for robust analytics. Additionally, we focus on conversion tracking and health checks to optimize performance. Our reporting is detailed and precise, with an option for UTM integration using our proven process for enhanced metric tracking and reporting.
Email Marketing
Our email marketing services are tailored to create impactful connections with your audience through targeted email campaigns that resonate with their specific interests and needs, ensuring high open and click-through rates. We excel in developing sign-up campaigns that significantly expand newsletter audiences within months, alongside crafting newsletters filled with promotional offers and event invitations, all optimized for seamless readability across various devices. Utilizing advanced segmentation and automation techniques, we deliver timely and relevant content to enhance customer relationships and loyalty. Our approach includes diligent monitoring of performance metrics, such as open rates and conversion rates, allowing us to continuously refine our strategies for improved outcomes. Our comprehensive service offering encompasses the creation of monthly newsletters, complete with copywriting, image sourcing, video linking, and promotion of destination events. Additionally, we can design new e-newsletter templates in MailChimp as required, ensuring ongoing monitoring and reporting. Our strategies also incorporate tag usage and stakeholder referral information to maximize the effectiveness of our signup campaigns, driving engagement and conversions.
Sustainability & Responsible Travel
We prioritize maintaining a harmonious balance between visitor satisfaction and resident sentiment by advocating for responsible travel practices that protect natural areas and emphasize the importance of conservation. Our extensive experience in sustainable and responsible travel informs our approach, ensuring that these principles are effectively realized in our content. The preservation of culture and safeguarding of wild places serve as the foundational pillars for successful tourism, and through our content and marketing, we not only inform and entertain but also educate. Jonny is a journalist, educator, and speaker in sustainable tourism and brings a breadth of global knowledge to client needs through his work. At the heart of Eco Escape Travel’s principles lie community-based tourism, Indigenous tourism, cultural preservation, conservation, and social equity and inclusive development. Eco Escape Travel is adept at crafting sustainable tourism campaigns, developing engaging content, formulating strategies, and providing educational services tailored to meet the needs of any client. These areas of focus underscore a deep commitment to fostering tourism that is not only sustainable but also enriches communities and preserves their unique cultures and environments.
Indigenous Tourism
Eco Escape Travel has developed a profound understanding of Indigenous tourism across British Columbia through our longstanding collaboration with the Indigenous Tourism Association of Canada (ITAC) in areas of content creation and earned media. This partnership has fostered direct connections with various Indigenous Nations and enabled us to engage deeply with Indigenous cultures, traditions, and tourism experiences province-wide. Our experience encompasses working closely with Indigenous communities to authentically represent their stories and heritage, always mindful of the cultural sensitivities and the unique narratives that each community holds dear. We are committed to respectful collaboration, ensuring that our content creation and marketing efforts reflect the principles of partnership and understanding. Our approach is guided by a keen awareness of which stories are appropriate to share and how to engage as respectful allies. Furthermore, we adhere strictly to editorial guidelines set by ITAC, ensuring our work not only meets but exceeds the standards for respectful and authentic representation of Indigenous cultures and tourism experiences in British Columbia.
Crisis Comms & Emergency Management
Our forward-thinking approach to crisis communications and emergency management, refined through experiences with floods, fires, and landslides, has proven invaluable. We adeptly navigate challenges by strategically leveraging social media and online platforms, recognizing these tools as pivotal in times of disaster. This methodology, integral to our operations, ensures swift adaptation of websites with emergency banners and efficient communication via social media. We are committed to bringing this same level of preparedness and adaptability into our work with every client, embedding our proven strategies to ensure they are well-equipped to handle any emergency with confidence and efficiency.
Examples of Recent Work
Vancouver Island North with 4VI
Land of Hidden Waters: 2020 – present
Since its inception in 2020, Eco Escape Travel has created and grown this brand from building the website and UX to ongoing campaign management, content creation, and services including:
- Branding, copywriting, and website design
- Organic social media
Paid social media
Paid Google display and search ads
Native advertising with regional media outlets
SEO strategy and implementation
Ongoing website maintenance
Monthly e-newsletters with audience growth campaigns (71% growth in 2023)
Campaign design and management
All content on the website has been created and curated by Eco Escape Travel including annual strategic EV partnerships with Emovitve BC, influencer relations, and other digital marketing services while adhering to DBC’s coop program through application and reporting metrics. All content is created using strategic SEO alignment that delivers first-page Google results within days or weeks. Examples include road-tripping with the destination a focus in the middle, road-tripping within the destination, and capturing a winter audience for BC.
All responsible travel content + infographics:
All Cariboo Chilcotin Coast & Gold Rush Trail social media community management, strategy, and design from 2018 – June 2023
www.goldrushtrail.ca 2018 – 2023
Copywriting
Organic social media
Paid social media
Paid Google display and search ads
Native advertising with regional media outlets
SEO strategy and implementation
Ongoing website maintenance
Monthly e-newsletters with audience growth campaigns
Campaign design and management
Nearly all blog content
Destination Canada 2SLGBTQIA+ campaign:
Strategy design + implementation
Video production + editing
Media buying with Canadian and US markets
Copywriting + graphic design
Social media
eLearningU sustainable tourism educator (2023-present)
Rainbow Registered + CGLCC:
2SLGBTQIA+ market-ready training seminars
Rainbow Registered program sales and marketing for Alberta + BC
Digital adoption program with
Others include:
Testimonials
“I am constantly impressed by Jonny and his team’s ability to make complex digital marketing plans seem simple. They have a unique and valuable perspective, given their impressive combination of journalism, industry expertise and a passion for sustainability & equity that make them a pleasure to work with. We first encountered Eco Escape Travel 7 years ago as a collaborative partner on a large project and had such a great experience that we’ve found every opportunity since then to work together.
Most recently, when we were looking for experts to help our team develop Digital Adoption plans for tourism businesses across the country, they were the obvious choice and we’ve been fortunate to work together on some extremely high quality projects. I trust Jonny’s insights, and value his opinion on a broad range of topics including content marketing, social media, email, websites, and of course sustainability in tourism.
I encourage anyone who’s looking for help in any of those categories (and several others) to start a conversation with Jonny – you will not be disappointed” – Conner Galway, President of Junction Consulting
“The Eco Escape Travel team has been an essential partner in our recent endeavours, particularly in the launch of a national sustainable tourism marketing platform, in partnership with and funded by the Government of Canada. Their contributions were critical in shaping our evaluation criteria, defining the essence of sustainable experiences, and were instrumental in developing the brand, visual identity, and digital footprint of the project. Their expertise brought the website to life with creative copy and UX ideas that align perfectly with the project’s core values. Throughout, their communication has been exemplary and they demonstrate a deep commitment to and understanding of sustainability and social equity.” – Alexis Kerelux, co-founder and partner, ConnectSeven Group
“Eco Escape’s expertise was crucial to growing the profile and strength of our marketing programming for the Cariboo Chilcotin Coast, Gold Rush Trail, and Land of Hidden Waters. In addition to being wonderful humans to work with, their clear passion for the region, our communities and their professionalism shined through in every piece of work. Their attention and mindfulness towards sustainability and diversity greatly enhanced our storytelling.” – Sydney Redpath, Former Director of Marketing for the Cariboo Chilcotin Coast Tourism Association (also responsible for the Gold Rush Trail and partner in Land of Hidden Waters)
Meet the Team!
Jonny Bierman
Founder & Content Cultivator
jonny@ecoescapetravel.com
Tia Davison
Media & Content Specialist
Varun Bhuria
SEM, PPC, & Media Buy
Extraordinaire